Trademark / Trade Dress Litigation

Trademark / Trade Dress Litigation

When a company puts its best face forward, it does so through its trademarks and trade dress. Our litigators have extensive litigation experience both asserting and defending against trademark / trade dress litigation.

In many cases, we have obtained successful early resolutions resulting from innovative strategies, mutually beneficial agreements, prevailing summary judgment arguments, and other mechanisms for achieving early resolutions in favor of our clients.

We have successfully helped our clients navigate all phases of trademark / trade dress litigation, including major brands in competitor-on-competitor litigation.

Select Matters

Select cases handled by our litigators include:

  • Represented one of the largest online vacation rental companies in the world in a trademark and unfair competition case against a major competitor who launched a national advertising campaign that utilized images and branding that was confusingly similar to core elements of the client’s logo and branding (W.D. Tex.)
  • Represented the largest beverage producer in the United States in patent and trade dress litigation against the second-largest beverage producer in the United States related to the protection of a unique packaging design for premium, not-from-concentrate orange juice (S.D. Tex.)
  • Represented a world-leading manufacturer of ice chests, drinkware, and outdoor lifestyle products in an investigation against online marketplaces and manufacturers of counterfeit products, alleging infringement of design patents, copyrights, and trademarks and resulting in favorable settlements with several parties, and exclusion orders against counterfeit products imported by the remainder (ITC)

See our attorneys’ profiles for additional examples of WSL’s substantial experience in this area of law.

Prior results do not guarantee a similar outcome.